Because book marketing should include schemes beyond techniques reserved for selling a box of cereal.
Thursday, January 8, 2009
Good Books blog rewards readers
Even though Ms. Obie Joe can sometimes squirrel a skeptic's eye at books of spirituality and so forth, she greatly celebrates the effort to establish niches for readers of genres. Writers and fans of romance and sci-fi have always managed to generate numerous blogs to filter what new books are coming out, and how they relate to other older titles.
From HarperOne, a house that publishes titles in religion, spirituality and personal growth, a new blog, Good Books in Bad Times. As the founder of the blog, associate marketing director Laina Adler said the blog includes titles from all publishers on those topics (including those from self-published market?)
Good to see a publisher interested in rewarding readers of a genre with collaboration possibilities.
Labels:
Good Books in Bad Times,
HarperOne,
Laina Adler
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