Because book marketing should include schemes beyond techniques reserved for selling a box of cereal.
Saturday, July 17, 2010
Book reviews your own mother would love
So just how discriminating, skilled or objective are the blogger book reviews you can get from newly launched booksneeze? Judging by the Browse Reviews section, fandom seems to inspire most of the book reviews. Categories in children's books; entertainment; conservative politics and Christianity have the most reviews. Many of the books are from small publishers; The Faith of Barack Obama by Stephen Mansfield is the only title we recognized as major.
That said, the number of reviews is impressive: most books garner on average 50+ reviews. Even more killer is the SEO booksneeze does for your title. On searching for The Chronological Study Bible, the first five google results were reviews by bloggers coordinated by booksneeze. It didn't replace amazon.com, but it gave another layer of conversion possibility for a new reader. Plus, there seems to be informal cross-posting with Amazon.com and other sites; each review gets around.
Wednesday, July 14, 2010
TIP: Make your own audio book
Not every book get to be an audiobook, but every book gets ito be heard. Check with your publisher on their policy on excerpts, and if their definition of "fair use" is generous, get out the iPod. Make an excerpt of your book as an audio feature on your site; a podcast on another site; or a download via iTunes. If you're comfortable with your voice, go do that, but if not, look for a volunteer via your local college drama departments. Why do the audio and not just the book trailer? Because an audio recording is stickier in the task of familiarizing a new reader to your work. (And definitely check out LibriVox for free recording software, hundreds of free downloads of books in the public domain.)