Obie Joe's Books

Picking on the cover

kelly@obiejoe.com (Obie Joe Media) — Tue, 15 Dec 2009 19:02:00 +0000

A good cover can convey the content inside, whatever the story.

But the best covers entice, making the task to crack the spine to see inside an irresistible impulse.

Much will be continue to be said about Publisher Weekly's cover. (Loved that the arresting photograph by Lauren Kelly came from the new book, Posing Beauty by Deborah Willis). That the cover's connotation detracted from the necessary conversation inside, etc.

Perhaps. It's been too long of a day since an interesting cover on the issues faced by Black writers and the marketplace came along -- especially for PW -- and if anything, the cover made readers look inside (read the excellent essay by fellow Baltimorean Felicia Pride). It would be different if Mr. Obie Joe suspected cynicism in the cover choice, but PW is often not that creative. Rather, the choice of this photo for this dedicated issue was representative of the sometimes clueless nature with which the traditional parts of the publishing industry approach the voices in the Black community.

And, c'mon, the amount of puns inspired is too irresistible.

TIP: Letting readers be the editors on your book's outline

kelly@obiejoe.com (Obie Joe Media) — Mon, 14 Dec 2009 00:49:00 +0000

Mr. Obie Joe is of the opinion that the greater involvement a reader has in the author, the book's subject, or the book's hype, the better the chance an author wins the lottery: the reader buys the book, tells friends & family, and goes to the event.

What if your reader could collaborate with your book? As in, say somethin' about the way you put your book together? A new site, a book outline Wiki, posts a book's outline, and then allows registered users to give their notes on your genius. (also good for books still under development.)

Ms. Obie Joe is liking the Act One by Moss Hart book.

Sales, accolades, sales again

kelly@obiejoe.com (Obie Joe Media) — Mon, 16 Nov 2009 16:56:00 +0000

Recognition, gathered via awards from officious places, or premature death, always bring sales of your book.

Many authors spend their entire careers unjustly unappreciated by awards and/or sales. Trust that you are not alone, and that every sale is worth something. Mr. Obie Joe was intrigued to read of the book sales for the five nominees for the prestigious National Book Award:

(winner) LET THE GREAT WORLD SPIN, by Colum McCann 17,200 copies
LARK AND TERMITE, by Jayne Anne Phillips 15,250 copies
IN OTHER ROOMS, OTHER WONDERS, by Daniyal Mueenuddin 8,750 copies
FAR NORTH, by Marcel Theroux 1,275 copies
AMERICAN SALVAGE, by Bonnie Jo Campbell 1,100 copies

Sidenote: A hearty congrats to McCann, a fav around Obie Joe Media for his book, Zoli, about the Romany, and the struggle to be left alone by the dominant culture. Best line: "I still call myself black, even though I have rolled around in flour."
(Photograph: Tina Fineberg/AP)

TIP: Fancify your online invites

kelly@obiejoe.com (Obie Joe Media) — Mon, 16 Nov 2009 00:02:00 +0000

Sure, fancify is only a word the littlest Obie Joe could conjure, but the intent for online invites is the same. How best to match the online invitation to your event? There are a fair amount of these services, and nearly offer the same points:
• Ease of design. Some offer more options in clip art. Most offer templates for any occasion; Constant Contact is known for their range.
• Tracking. Evite pings you by cell phone; all services notify you by e-mail as the yea/nay/maybe somedays roll in, as well as tell you how many opened the invite at all.
• Cost. Only Evite is free, and scrolling through the ads can annoy. Constant Contact does offer e-mail management; those authors with multiple e-mail lists arranged by niche audiences can find this service a life-saver.

We're also been intrigued by a new player, paperlesspost. Still in beta, and not offered for free (yet), there are aspects of using an online invite system that looks more at home with a wedding planner. When we received an paperlesspost invite from Love Is a Mountain author Mozella Perry Ademiluyi for appearances in London, we paid more attention because the look, and suspense of "opening" the invite gave a larger sense of exclusivity to it.

When designing your next evite, try for a personal, formal look. It might not work for an event in an institutional setting (library, bookstore), but for a more intimate setting (book club), where you want to guarantee close to 100% confirmation, something along the lines from paperlesspress might work.

Perhaps an author tour is worth the time...

kelly@obiejoe.com (Obie Joe Media) — Thu, 12 Nov 2009 21:55:00 +0000

Not a fan of Wal-Mart, and probably should know more about Mr. King, and yet this event located just miles from the Obie Joe Media home inspires much love for all involved. Hundreds of fans showed up to meet the man, many of whom camped out the night before.

Get out there and tour! Surprise yourself with the possibility of fans. Maybe not King-size, but surely well enough for building to the same.

(image courtesy of The Baltimore Sun)

kelly@obiejoe.com (Obie Joe Media) — Thu, 22 Oct 2009 15:41:00 +0000

Just like the Alien vs. Predator fight, we don't know who will win in the Amazon vs. Wal-Mart fight to sell bottom-priced books. We do know the loser: those who love books. Sure, the price wars are limited to the blockbusters, so what's the damage for 95% of the other books?

Lots. Those blockbusters also shore up the independent bookstores, authors, and the publishers by subsidizing the more modest sales. That's Mr. Obie Joe's opinion. Pudd'nhead Books found a few other opinions, including the first comparsion of books to pork chops.

"It's a totally different market. If Wal-Mart started selling pork chops for $1.79 a pound, they're not going to put Whole Foods out of business. There is plenty of room for everyone."
Barbara Meade, co-founder of Politics and Prose, Wash., DC

"I'm tickled pink (that Wal-Mart and Amazon.com are fighting), and I'm hoping that they lose a lot of money."
Jane Kessler, owner of Appletree Books, Cleveland Heights, OH

"Bestsellers are not the strength of independent bookstores," Klein said. "We don't live and die by the bestsellers. . . . What goes on between Amazon and Wal-Mart affects them more than it affects us."
Richard Klein, co-owner of Book Revue, Huntington, NY

"It's the chain bookstores and the readers that are going to be hurt by this the most. Chain bookstores can't do what what independents can do, not can they pay their bills by selling toothpaste and electronics. Readers will suffer the most, however. If the general public learns to expect cheap books, publishers won't be able to afford to take a chance on new writers, so quality, story, research and expertise will slowly disappear from new books, and we'll only have those most commercial and bland books to choose from. Again, you get what you pay for."
Nikki Furrer of Pudd'nhead Books, Webster Groves, MO

TIP: Memorize these terms

kelly@obiejoe.com (Obie Joe Media) — Wed, 21 Oct 2009 19:02:00 +0000

Ellis Weiner's new piece, "Subject: Our Marketing Plan," would be funnier for Mr. Obie Joe had we not realized we knew most of the terms used in marketing books the modern way. Even tab-skimming your blog's comments.

Sigh. (And the image is inverted to push the point.)

How u doin', MySpace?

kelly@obiejoe.com (Obie Joe Media) — Wed, 21 Oct 2009 18:02:00 +0000

At this point Mr. Obie Joe wonders if the old becomes the new in the ever dizzying swirl of social networking tools. All of advertising appeals to the fantasy within, and we are driven by similar desires by choosing which social network to use for ourselves and our book.

So, Facebook is in, MySpace is out. Facebook is for younger, hipper, richer, more active people. MySpace? Sniffed one social media researcher to NPR this morning: MySpace is too brown and too poor. How does she know this? "Because, she says, low income people are more likely to click on ads, in MySpace," notes NPR.

If social networks are like our neighborhoods -- welcome to only those who live there -- then how to expand your book's presence within social networks? Well, for one, don't believe the balderdash of these "social media researchers." There are a few teenagers in the Obie Joe family, and judging by the average 1,000+ count of friends on their Facebook accounts, we'd say teens are a lot more open to new ideas and friends than we think.

So, start up a MySpace page. Use MySpace's wonderful capacity to post calendar, audio clips, and segments of your book. Granted, it's more difficult to filter in MySpace to find your prospective readers (try typing in names of your favorite authors to see what MySpace groups they are placed in), but not impossible.

Plus, you know those fickle teenagers: if you think they'll be on Facebook by graduation, they have a Tweet for you.

Biting the hand

kelly@obiejoe.com (Obie Joe Media) — Sun, 11 Oct 2009 00:58:00 +0000

The good and bad about the latest throw-down over what is the new paradigm of book publicity is found on Huffington Post by Jonathan Fields, whose new book Career Renegade benefited from his techniques.

Best closing line: "There's a new world order in arena of buzz and it's called conversation."

Best comment: Left by Time correspondent and author, "Going on Leonard Lopate's radio show in an hour. I've decided to make book publicity a full-time career."

Worst use of comment section in article about clueless nature of publicists navigating online publicity: "Authors? Contact me!"

TIP: Managing your Facebook popularity

kelly@obiejoe.com (Obie Joe Media) — Thu, 08 Oct 2009 21:30:00 +0000

In using Facebook as a publicity tool, many authors prefer to keep their publicity among their friends. Which is an admirable, but limited goal.

Keep your friends, and keep up the creative talk on your personal page, but also create a Fan page. An aside: there is a difference between Fan Page and a Group Page. Mr. Obie Joe is of the opinion a Fan Page might work best for a book, as membership is unrestricted. That said, authors should consider building a Group Page, because the discussions on these type of pages are more involved, and the chosen members more willing to help you with your viral marketing.

OK, here's what a Fan Page can do for you and your book(s):
• Manage, at a more professional level, those announcements distinct to your book.
• Expand your circle to include other Friends whose influence might help your book in different ways, and independent of whether they've your "friend." This would include reviewers, book clubs, libraries. Asking another Fan Page to join your Fan Page is easier than Friend2Friend.
• Increase the focus: on a Fan Page there's no talk of "OMG! I saw a bluebird." Instead, it's about you, and the book.
• Allows you to let almost everyone in. For the most part, the focus eliminates nonsense, and you don't have to worry if you do, or don't know, the new Fan.
asked you; on the other • Even though you might want to share the same info. from your Friend page to the Fan, it's best to keep the content feeds separate. Friends don't want to what strange Qs the bookclub had, your Fans would thrive on that tidbit.
(the pic is of Ms. Meyer, because she holds the record for the number of Fan and Group Pages)

TIP: Put your books in the trunk

kelly@obiejoe.com (Obie Joe Media) — Thu, 01 Oct 2009 16:43:00 +0000

But don't drive them off the cliff.

Having a few copies of your book is an essential marketing task, whether you're the author from a big or little or no publishing house. Best of all, these techniques are evergreen, and can be done well after the book's publication date. A few ways those books will come in handy:
• Sell-outs at a reading. Particularly if it's a non-retail setting, i.e., library or reading series, chances are the few copies the venue pre-bought might not suffice.
• Chance conversation with a co-worker who knows someone in charge of booking that killer venue you've been seeking.
• You ran into Jonathan Yardley in the grocery store parking lot and he agreed to review the book. True story.
• Last-minute inspiration to put on the preacher persona, and hand-sell your book at the Farmer's Market. Or along a traffic jam. At a subway station.
• On a day-trip, see that cozy independent bookstore, and decide to drop off 5 copies on consignment.

Would you let B&N bully you?

kelly@obiejoe.com (Obie Joe Media) — Mon, 28 Sep 2009 14:44:00 +0000

Some of the more loyal readers to Obie Joe note the, uh, primitive nature of our blogroll. In some ways, the intent reflects the loyalty to a few sites, and in another way, it's an avoidance of paying the devil its' due for return favors.

If you're an author with an involved site/blog intended to gather your audience and move sales, you've had to consider the bargain of referral links. As well as the balance of these referral links to your own e-commerce goals. Does the inclusion of an Amazon button take sales from your e-cart? Plus, the heavy-handed suggestion from B&N to include their button has worried several more of the entrepreneurial authors.

The answer is do a bit of both. To place your book in the most comprehensive marketing plan, it's best to include all buttons, including, Indiebound (to refer to a local bookstore to handle your sale). But here's the thing: make your deal the best. Grant the best discount (at least 40% off retail price), throw in swag (free bookmarks, gumballs or stickers), and decent customer service. Most people don't mind clicking on your shopping cart, if the price and convenience is about the same. So, go ahead, welcome all buttons, but make sure to make yours the prettiest.

Blackhatting your book on FaceBook

kelly@obiejoe.com (Obie Joe Media) — Sat, 26 Sep 2009 18:38:00 +0000

Technically, this could be another Tip from Mr. Obie Joe, but since it's just evil, perhaps not.

Tag the name of every one of your FaceBook friends on your book cover, and just like that, your book cover appears on hundreds of pages in FaceBook.

How cool! What little time needed on a nifty marketing technique.

Except -- leaving aside the possible revulsion your friends feel -- it's a get rich quick kind of promotion. If you're in the game of developing your career beyond one book, it's not a technique used for gathering an audience for keeps. Tagging doesn't cultivate your audience; other, more content-rich, individualistic techniques do.

Remember, most social media tools are only enhancements, not the thing. Use FaceBook to cultivate your already burgeoning audience (which probably got its start with your real-life F&F). FaceBook can't create your audience; only you can.

(The icon is from "booktag," a Shelfari type application in FaceBook, which might be a good way to build new FaceBook fans for your book.)

Swing by the Salon today, why don't you?

kelly@obiejoe.com (Obie Joe Media) — Fri, 25 Sep 2009 06:54:00 +0000

Obie Joe Media is sponsoring two panel discussions, both possibly essential, at the 14th annual Baltimore Book Festival. Check out these conversation makers on Friday, September 25:

Black Money-Why the Urban Genre is Remaking the Book Business
3:30PM - 4:15PM, Literary Salon
• Troy Johnson, founder, aalbc.com
• Christopher Herz, publisher and author, Canal Publishing
• Tracie Howard, Random House author, urban marketing expert
• Ellis L. Marsalis, III, founder, Obie Joe Media

• Will Online Save the Printed Word?
4:15PM - 5:00PM, Literary Salon
• Kevin Smokler, noted as a founding father of online book promotion, founder with WIRED editor Chris Anderson of booktour.com
• Ami Greko, digital marketing, MacMillian
• Brad Grochowski, Director of Baltimore-based AuthorsBookshop.com, a nationally acclaimed online bookstore, or alternative to Amazon.com, dedicated to selling self-published, independently published and small-press published books.

No time for a F2F book club?

kelly@obiejoe.com (Obie Joe Media) — Mon, 07 Sep 2009 00:23:00 +0000

At minimum, you as the author have received the advice from your publisher, publicists and friends: contact book clubs. Not only do clubs buy in bulk, the word-of-mouth generated by book clubs is unmatched in content and effectiveness.

The truth is, book clubs -- at least the ones of some stablilty and open membership -- are swamped by review requests like elephants to a pumpkin feast. Tapping the cane, Mr. Obie Joe asks you to open your eyes to other ways to promote your book in ways similar to a book club.

Susan Larson the inestimable book editor for The Times-Picayune in New Orleans, compiled a list of sites where you and your friends can go into depth why your book is everything.
(Excerpt from 8/12/09 Times-Picayune)

GoodReads.com
This site is a great place to recommend books you've read and see what books others are reading.

It's easy to sign up, and one way to build your virtual bookshelf quickly is to rate the books you've read, from such classics as "To Kill a Mockingbird" by Harper Lee to contemporary favorites such as "The Curious Incident of a Dog in the Nighttime" by Mark Haddon. In no time at all, I had a virtual shelf of 90 books. There are also categories for books you're reading now, and a place to list books you want to read.

This is also a good place to post quotes, your own writing, or publicize literary events. GoodReads also sends out a monthly newsletter, and there's a group for almost every taste.

The top five "must read" books on Good Reads this week are "The Brief Wondrous Life of Oscar Wao," by Junot Diaz; "The Host, by Stephenie Meyer; "Living Dead in Dallas (Sookie Stackhouse No. 2)," by Charlaine Harris; "Olive Kitteridge," by Elizabeth Strout; and "Outliers," by Malcolm Gladwell." GoodReads also runs an ongoing, fun-to-follow poll of the best and worst books of all time; Stephenie Meyer's bestselling vampire novel, "Twilight," appears on both lists.

Librarything.com
I became aware of this personal book collection cataloging site during a visit from my old college roommate, who, like me, has too many books. Just type in the title, author or the ISBN number on the back of the book and the description will appear. Users can enter 200 books for free or as many as you like for $10 a year or $25 for life.

Currently, the site has more than 700,000 users with more than 40 million book listings. One user has more than 30,000 books listed. The top five authors on Librarything are J.K. Rowling, Stephen King, Terry Pratchett, J.R.R. Tolkien, and Neil Gaiman.

Shelfari.com
This Seattle site, founded in 2006, became so successful that it was purchased by Amazon.com in 2008 (so naturally, every entry features a "buy from Amazon" link).

Another virtual shelf-building site, it offers readers a variety of groups. Top postings on the current Shelfari blog are entries about children's summer reading, hilarious parodies of children's literature in "The Runaway Mummy" and "Where the Mild Things Are," by Maurice Sendup, and fond reminiscences of Frank McCourt and Walter Cronkite.

Bookcrossing.com
This site is for the booklover with a generous streak who wonders what to do with books that they have no room for in a permanent collection. "Help make the whole world a library" with more than 700,000 members in more than 130 countries.

Here's how it works: Take a book from your collection, put a note inside the cover about Bookcrossing.com, register the book on the Web site, and release it "into the wild" -- leaving it behind in a hotel room, airport waiting area, restaurant booth, park bench, wherever. Whenever I travel, I take books I can leave behind, and so far I've released books in Louisiana, Maine, Georgia, Florida and Texas. Happy reading, you lucky people who found those books.

You can also find out where books have been released in your geographical area if you want to go book-hunting. Currently there are 18 books "in the wild in Louisiana," 2 in New Orleans, and 8 in Pineville..

My Space and Facebook and Twitter
Those social networking megasites are also must-stops for booklovers. Many authors have their own pages now, and local bookstores such as Garden District, Maple Street Book Shop, and Octavia Books have online presences. It's fun to check out the stats of such best-selling writers as Anne Rice, who has more than 30,000 fans, and Rebecca Wells and Michael Lewis, who each have more than 400.

"Facebook is a networking tool, but it is not a substitute for the face-to-face communication with our customers which we value above all else," said Tom Lowenburg of Octavia Books, which also posts YouTube clips of author visits.

Twitter recently came in handy when Maple Street Book Shop only had a day's notice for a visit by best-seeling author Dave Eggers. "About 150 people follow us on Twitter," said owner Donna Allen. "We had a great turn-out."

TIP: Be a cultural filter

kelly@obiejoe.com (Obie Joe Media) — Thu, 03 Sep 2009 15:55:00 +0000

Several decades ago -- well, it seems so -- Ms. Obie Joe was a new parent, and unwise to procuring the good influences for children. As in, what were the actual good books for kids. Ones that entertained without pandering, intrigued without scaring, and soothed without boring.

This being the 90's, without the web, recommendations were gotten piecemeal from librarians, other parents, or something heard. Then Ms. Obie Joe got her hands on the Chinaberry catalog. It was, and remains, one of the best filters for the surfeit of children's books in the library.

Beyond reading with some satisfaction of the predictable drama of someone's life, most of us read blogs for the type of information that's a quick tip, a secret, a new crush. Like Chinaberry, your blog can be an essential filter for readers, inspiring them to return repeatedly. Tell readers about the new book, the best hat, the spiciest sauce.

Entertainment on the brain

kelly@obiejoe.com (Obie Joe Media) — Mon, 31 Aug 2009 14:38:00 +0000

After Hurricane Katrina, Obie Joe decided to load up the minivan for a trip to the hometown. What better bulk than dozens of books slated for one of NOLA's recently reopened schools?

A woman in the neighborhood responded to our call for donated books. In her living room, boxed and labeled, were hundreds of books.

"What can I say? I'm a romance novel junkie. I love a good story," she shrugged. Turns out she bought and read about 30 books a month, which is about the average for romance novels.

Pulp fiction, romance, sci-fi, historical fiction....all easily derided as detriments to "true" literature, yet for the readers of these forms, the story is key, and they could care less about the aspirations of the form.

Ms. Obie Joe loved today's Lev Grossman's editorial in The Wall Street Journal reminding us that literature shouldn't exult in distancing itself from the reader. Perhaps one of the reasons why Young Adult as well as graphic novels are gathering huge contingents of new fans might be a response to the lack of good stories found in grown-up lit.

(credit: Jon Krause, Wall Street Journal for graphic)

TIP: Start your own book club - online

kelly@obiejoe.com (Obie Joe Media) — Fri, 21 Aug 2009 20:28:00 +0000

Some books are tougher than others as candidates for book clubs.

Infinite Jest by David Foster Wallace would qualify. Fans of the books, unwilling to be the pariahs at their own book clubs, have formed an online book club to scale the 1,000-plus page book. Readers gather at 75-page benchmarks every week for three months. Community, complex discussion, and the thrill of suffusing one in a worthwhile book.

So, why not start an online book club of your own? If you think of it, your Reader Guide is one step forward to your own online book club. But make the content matter, and follow-through. Peruse the structure of the Infinite Jest site in its straightforward blog format:

• The last 10 Posts

• Archives

• The last 10 Comments (many in the wonderfully DFW loquacious way)

But the site's searchability is what Ms. Obie Joe likes best. The search box rocks, but the categories section is particularly astute.

TIP: Cultivate your live line cranks

kelly@obiejoe.com (Obie Joe Media) — Fri, 21 Aug 2009 19:25:00 +0000

The news was startling: President Kennedy was reported shot during a motorcade in Dallas. Walter Cronkite of CBS Evening News was having trouble finding a clear phone line for an outgoing call. In the newsroom, he picked up one of the lines, but a caller was already live. From his autobiography, A Reporter's Life:

I reported (ed: can you imagine how many times that word appeared in his book?) that she had reached our newsroom.

"I want to complain," she complained, "of your having that Walter Cronkite on the air at a time like this, crying his crocodile tears when we all knew he hated Jack Kennedy."

With all of the outraged dignity I could muster, I told her: "Mrs. Llewellyn-Arbuthnot, you are speaking to Walter Cronkite, and you, madam, are a damned idiot."

One of the first jobs a J-school grad gets is triaging the calls from the newsroom's live line, be it newspapers, radio or TV. What happens on the journey from live line to the news editor is an expression of what was wrong with traditional media, and why Ms. Obie Joe has trouble shedding tears for newspapers who refuse to update themselves to the new media. As in, allowing, and welcoming input from their audiences. The type of derogatory comments and dismissive responses from editors who received the message slips from the live line exampled the 1,001 reasons why traditional media lost their audiences.

Many authors and publishers snapped on to blogs and other social networks as a way to reach out. But regardless of your format, watch your live lines. Treat those who e-mail you, leave comments, and generally reach out with a welcome mat. Many times their feedback and accolades will fuel your own literal lifeline. Granted, sometimes the life lines -- comments, generally -- do get out of hand. The battles among commenters have been brutal for Stephenie Meyer, Haven Kimmel and Jacquelyn Mitchard, and each has either frozen or shut down the participatory parts of their sites in the past year.

But if you are willing to start your line, push that Cronkite button. Gently.

Why Friends & Family need to show the love

kelly@obiejoe.com (Obie Joe Media) — Mon, 13 Jul 2009 15:06:00 +0000

In the attic of the former home of the Obie Joe, sat a box of PartyLite candles. At double the normal retail cost, Ms. Obie Joe bought these hallowed candles because she was at a party of friends all engaged in loving the PartyLite.

There's been a long-running debate whether books and/or authors would benefit from traditional advertising. Arguments against include: too difficult to do justice to a book's complexity; book audiences are too niche to risk wide advertising; ads depend on namebrands, only known quantities like Jodi Pincoult go. Plus, advertising is not the same as marketing, which are the tasks most suited for books. Think. When was the last time you saw an ad -- in any of the standard media -- for Avon, Amway, Personal Chef? These brands depend solely on the exploitation, uh, invitation, skills of friends and families. This method is not to be underestimated; Obama's presidential campaign was cited as Internet savvy. Perhaps. Internet was the tool, but Friends & Family was the campaign.

You know your Friends & Family love you, and your book. As your book premieres, give them a nudge to show it. After you send out a postcard via online and mail about the book, shout to your people to do these tasks:
• Request the book at your local book store and/or library. The request will prompt an order, and in some cases with libraries several copies.
• Boost your book to book groups via local bookstores, or readerscircle.com, and libraries.
• Post a review on amazon.com, barnesandnoble.com, shelfari.com, goodreads.com, or anywhere that takes reader reviews. Speaking from Obie Joe experience, e-opinions are powerful motivators for a new reader.
• Leave an anecdote, cheer, or good wishes on the author's blog, facebook, or elsewhere.

On the postcard, or flier, help your Friends & Family out by including:
• Publisher's name
• ISBN number
• Order information (if self or small published)
• Contact information, w/ reminder that author is available for any event, in-person or electronically.

And...of course, you can always ask ya Friend/Family to host their own book party in your honor. Promise them a pink Cadillac if they sell 1,000 copies.

Teachers and your book

kelly@obiejoe.com (Obie Joe Media) — Tue, 23 Jun 2009 15:17:00 +0000

As recommenders and buyers, teachers are the bunch worth cultivating. Unfortunately, they can be an elusive bunch, reticent to provide direct contact with their classrooms and core curriculums. Too often teachers are asked by authors to do in-classroom presentations; that might work if you're an author with acclaim, but for most authors, a teacher's interest needs to be attracted in other ways.

In a recent BookExpo discussion recounted on Shelf Awareness, several tips on building relationships with teachers, were suggested by Kristen McLean, American Booksellers for Children:
• Subject-based book talks with teacher-only invites at libraries and bookstores.
• Offer teacher in-service.
• Form creative partnerships with local schools. As in, a course on Sioux Nation, taught over span of weeks, involving several authors.
• For bookstores, create an in-store education information center.
• Spearhead buy-local programs using attractive discounts and delivery systems.

Shelly Plumb, owner of Harleysville Books, in Pennsylvania, noted that children's books are her bestselling category for which she has developed several programs:
-- Participation in the Pennsylvania State Certification Program and offering PSCP courses to teachers. (Most attendees are private or parochial schoolteachers.)
Establishing eight types of book fairs for schools, from preschool through middle school.
-- A contest with schools where they earn "book bucks" and a prize goes to the school that's read the most books.

Ms. Obie Joe really loved how the Little Shop of Stories in Decatur worked with parents to originate a book fair to counter the mass market titles and "gimmicky things" offered through Scholastic Book Fairs. That kind of book fair may be modest in profit, but big on profits in goodwill and name recognition among teachers.

What? I can't do book promotion for free?

kelly@obiejoe.com (Obie Joe Media) — Fri, 19 Jun 2009 18:23:00 +0000

Book people, because of their affection for literature and ideas, tend to do a lot of free work when moved. And that's cool, because many of us are both beneficiaries and philanthropists (thank you, Michelle, for my latest book edit!).

But sometimes it goes too far, as it does in many service sectors. Just because you adore what you're doing doesn't mean you have to tolerate the attitude that it's not worth much.

Bella Stander of Book Promotion 101, sent the apt link of how many Vendor-Client relationships go.

Beware the duck-handled umbrella!

kelly@obiejoe.com (Obie Joe Media) — Fri, 19 Jun 2009 18:03:00 +0000

As fellow blue collar workers, parents, and of course, book promoters, this anecdote of a book appearance gone awry prompted much laughs.

The temperament of author Alison Uttley didn't quite match the sentiment of her classic “Little Grey Rabbit” children’s books.

MobyLives, the blog for Melville House Publishing, caught the best part of a anecdote from Uttley's publicist:

"...the release is also prompting some who worked with her to come forth with their own stories about her that are even juicier. For example, in a remembrance at the Fotolibrarian site that’s worth reprinting nearly in full, Gwyn Headley recalls:

When I worked for Collins (the predecessor of HarperCollins) I was detailed to accompany Alison Uttley to the Children’s Book Fair at the Royal Horticultural Halls in Westminster. She was a sour little old woman, with no small talk, and I was clearly merely a minion.

But I was quite good at publicity, and I’d arranged for everyone attending the fair to be invited to COME AND MEET ALISON UTTLEY. At half hourly intervals the PA system hollered out ‘ALISON UTTLEY!! LITTLE GREY RABBIT AUTHOR!! HERE AT 12!!’

Teachers were whipping their charges into a state of frenzy. Me, I just wanted to sell some books.

We’d placed Uttley on a curtained daïs, and on the dot of 12 the curtain rose. A howling crowd of excited children stormed the stage.

As Uttley hadn’t bothered to listen to a word I’d told her, she was completely unprepared for this. Dimly she perceived an overwhelming mob running at her and with British pluck she unhesitatingly grabbed her duck-handled umbrella and waded into the attack, felling infants right and left.

The kiddies paused, briefly regrouped, then broke up and ran off, screaming in terror. Uttley strode among them, lashing out freely."

Tweeter is the super blog?

kelly@obiejoe.com (Obie Joe Media) — Fri, 19 Jun 2009 15:38:00 +0000

In reading the hash tags from the first 140 characters conference, held this week in NYC, Ms. Obie Joe is struck by the possible over-enthusiasm for the Twitter as a building and disrupter in promotion campaigns.

Twitter works not because a new brain wiring distills our attention span into further squashed increments. Rather, Twitter works because, at its best, it provides a consistent stream of information, or with authors, observations that feed into a story. People leave 4,000 and counting congrats on dooce.com when the newest participant is born because her blog has reliably produced content for years.

Online is the fancy tool, but really, people, we keep returning to the same thing used for eons to transfer and translate information: the narrative.

"The fin de siècle/industrial revolution gave us stream of consciousness, the nuclear age gave us post-modernism, and now the information age has produced what? Writers need to experiment with narratives across media in the same way that alternate reality games have experimented with the video game." (@chapmanchapman Ryan Chapman, Macmillan Internet marketing manager)

Use Twitter -- absolutely -- but don't forget the story.

Strategize for the scatter

kelly@obiejoe.com (Obie Joe Media) — Wed, 17 Jun 2009 19:43:00 +0000

Everybody's online, huh? You might be hearing that from your publicist, publisher and friends.

Certainly, the range of options seem so vast as to start hitting anything that moves.

Moving the cane to the tip of his boot, Mr. Obie Joe would remind you to not chase, but to strategize. Perhaps your book, or your personality, would not match a Twitter campaign. There are authors who work with "only" a web site. Think through your choices, and then commit fierce. Few things are as disappointing as a blog with no entries. Or a web site with just a landing page. Or a Facebook page with no friends.

A few steps at the dance:
• Familiarize yourself with all tools.
• Determine the typical time commitments for each tool. Twitter is daily, blog tour is intermittent, and so on.
• Use tools to track your progress: how many hits, your search engine position, direct feedback/comments on your sit, etc.
• Coordinate original content. Use you Author Q&A for a blog tour; send a blog essay for a press release; and so on.

Online publicity changes the game from traditional marketing is that you, handsome you, chase the consumer in a way that engages them over the long-term. Not for the one-time product buy. Many of Mr. Obie Joe's people work with us not just to sell their book, but to to build their career so their next book sells, too.