On Nov. 13, if you want to be the first to buy the comeback album of the Spice Girls (and c'mon there has to one or two of you out there), you'll stand in line at your local Victoria's Secret.
Talk about filtering to your niche audience.
The profitability of non-bookstore retail outlets have been a best-kept secret of many small and self publishers. Case in point: Robert T. Kiyosaki's book Rich Dad, Poor Dad sold its first couple million copies via seminars.
As an author, you know best which non-bookstore retail markets might suit your book. Before your book is printed, consult with your publisher on the mechanics of utilizing these outlets. Would their distribution system be amendable to these markets? How about their distributor? Could you buy a few thousand copies and find these markets yourself?
Maybe then your book will end in the perfect spot, just like the Spice Girls.
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