Savvy book fans know that when it comes to book promotion and production, Mr. Obie Joe's motto is "Find Your Audience."
Part of that search for actual audience members is sussing out what your audience likes. Part of this sleuthing is simple: if you have a YA novel, your book trailer had better find its home on mySpace, your FaceBook page and of course, YouTube with killer search terms attached to it. If you're published a travelogue for the recently retired, for Lawd's sake, make sure you blog continues with frequent posts from life on the road.
Check out this author blog/site by new author, DeAnna Cameron (The Bell Dancer, Berkeley Books): www.deannacameron.com. Ms. Obie Joe discovered Ms. Cameron on M.J. Rose's blog (also a must read, daily, at www.mjroseblog.typepad.com/buzz_balls_hype), and loved her advice about finding which method works for you as author, and for your audience, and then sticking to it.
DeAnna starts off each interview of an author, with the line, "How'd You Find Your Audience?"
Indeed.
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