What is the Holy Grail of the media bookings? One of the amusements clients give to publicists are their ideas on what media hits they want, and which ones will make all the difference.
Generally speaking, a good media booking can be a turnkey to a jump up in sales, and even better, create a cascade of other media bookings. Coverage from a major newspaper (The Washington Post, The New York Times, etc.), any one of the national morning show, niche radio, and some national magazines are gold.
Mr. Obie Joe has made many clients happy with placements like The Today Show, The Martha Stewart Show, The Wall Street Journal, and the Martha Stewart Show, and so on.
But if Mr. and Ms. Obie Joe had to pick only one media outlet for a spot to sell books: NPR. Any one of their programs, any day of the week.
Which media outlet is your number one? The Daily Show with Jon Stewart? People Magazine? Guns & Ammo?
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