As more and more material begins to grow on your web site, you'll want an introduction for your new readers to orient them to what's important on your site. One way is to have a mission statement in the header; a search engine for topics on your site, and so forth. A Cloud Tag would be good, too.
A tag cloud describes the content of web sites, using single words listed alphabetically. In a field of about 50, a few of those words will host heightened status, with larger font size or type color. The tags are usually hyperlinks that lead to a collection of items that are associated with a tag.
Now. Don't make your Cloud Tag a mess. Avoid these storms:
• Use of multiple colors and font sizes. Use two colors, two sizes, and leave the distinction at that.
• Putting ALL tags in one cloud. Consider a 90-day cloud on the landing page, and then a gigantic cloud tag on the Archives page.
• Forgetting the importance of choosing the right word. A Cloud Tag is a visualization of the words you would say, or think. Consider the semantics. Make sure one word can do the work of 4.
• Being messy with the housekeeping of the Cloud Tag. Every month, take a few minutes to combine some words/meanings, add some new words, and do a general check for the misspellings, etc.
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