Because book marketing should include schemes beyond techniques reserved for selling a box of cereal.
Friday, October 3, 2008
Frankenstein, uh, lives again
Book authors should be so lucky to have a character like Frankenstein live on as a name and representation of certain ideas.
Plus, Frankenstein got his author, dead for over a century, a booking in a hip L.A. bar. Ms. Obie Joe loves the contrarian mix of the "Dead Authors" event: a performer impersonates an author, with commentary on current events, and reading of works.
Ms. Obie Joe's only suggestion would be to match a Living with a Dead Author; the two could share a similar vibe, subject matter, or even just similar looks (well, why not? Who wouldn't want a double bill of the high-hair twins, Malcolm Gladwell and Mark Twain?)
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