TIP: Memorize these terms

Ellis Weiner's new piece, "Subject: Our Marketing Plan," would be funnier for Mr. Obie Joe had we not realized we knew most of the terms used in marketing books the modern way. Even tab-skimming your blog's comments.

Sigh. (And the image is inverted to push the point.)

Ha, ha, ha. Ahem.

"We'd like to publish it, do nothing to promote it, and watch it disappear from the shelves in less than a month."