Our friend, J., published a nonfiction crime book. Because the book started to get decent local publicity, the publisher tells J. to go knocking on the bigtime publicity firms in NYC, and see what kind of national press her book could garner.
One firm she visits makes their firm's plans plain:
"For $5,000 we'll get you on The Today Show."
What about other media venues? Nope.
What if the Today booking does not happen? We still keep payment.
And there you have it: lottery ticket publicity. Where everything rides on one outlet. Authors are often derided for thinking only Oprah will make their book big, but Mr. Obie Joe is convinced there are many publicity firms who think the same.
Wouldn't it be better to count on The Today Show after seeding the ground with many other publicity methods: hometown newspaper, alumni magazine, radio and so on?
Think about how far $5,000 goes in that strategy? Best of all, betcha The Today Show will come calling -- for free.
Showing posts with label Lottery ticket book publicity. Show all posts
Showing posts with label Lottery ticket book publicity. Show all posts
Monday, October 8, 2007
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