During the ever-lucrative back-to-school shopping season, Mr. Obie Joe was greatly amused by the use of storylines to sell teen clothing. Particularly online. At JC Penney, there was "Flipped," featuring episodes of cool kids doing interesting things while wearing C7P clothes. Via the American Eagle's web site, you shop while watching "It's a Mall World," complete with character diaries and music videos.
"The goal is to alter the solitary nature of online shopping by building communities," noted Paul Miller, senior VP at Sears.
"If we're successful at entertaining them, then the brand loyalty and the emotional connection will follow," says Jani Strand of American Eagle.
Sure, selling your book is not as crass of a commercial decision as selling a t-shirt...except, why not use narrative to communication your book, your vision, your plans? Think about what the narrative is for you and your book. Even after all of her amazing success, J.K. Rowling's narrative of her as a single mother, desperately scribbling out the first pages of Harry Potter, remains powerful. Her story makes the appearance of Harry Potter all that more magical.
What IS your narrative? Even if you never place it online or in a speech, if you have it in your head, it makes your luck of selling your book all the more successful.
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