There are many tools of necessity for book publicists as they begin to publicize a book and author. Some are essential: a willing author, cash for the tour; an angle for media pitches, press kits, among others.
Mr. Obie Joe is also of the opinion that books, yeah, the actual BOOK, would be of help to a book publicist. If we have a book, we can send it to a bookstore on the fence about a booking, or send it to a media source we're cultivating, and so on.
Yet given the trouble many publishers give book publicists on securing adequate numbers of either the ARC or the finished book makes Mr. Obie Joe wonder if these books are made of gold. Granted, publishers are leery of feeding Amazon's used book sales, but caution has overridden reason. Recently we had to make our own Xerox version of an ARC because the ARCs had been used by "senior management."
Give your book publicist the ARCs they need, or you can bet that book's worth will soon be worth just pulp.
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