Most of us who work with books choose the field because we love books. Yet, once in, it's rare that we read books solely for pleasure. It's not that we don't enjoy the books, but more, we can't quite turn off the book making machine.
A book publicist is completely vexed by the dilemma. Each time Mr. Obie Joe finishes a book, we hit the web to see what kind of book promotion this book got.
Two excellent starting points are the author's web site and/or blog, and the Amazon page. From there, search via google or LexisNexis their media coverage. Then check out technorati and others for blog mentions. And don't forget any presence on social networks like MySpace, and a big fav with writers, Gather.
I know there are writers who cringe at the relentless tasks that can be associated with online presence, and to them, Mr. Obie Joe advises to stick with a decent web site that has a lot of timeless info. points like: discussion guides; Author Q&A; PDF of press kit, and calendar.
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