Sure, all books and authors hold equal weight when we construct a campaign of venues, media and online. But truthfully? You know when you're really loved when your publicist emphasizes independent bookstores on your book tour.
Why the love for the independents? A few coins:
• They know how to bring the audiences. Not only through regularly scheduled salons which in turn encourages people to take a chance on an unknown author, but also through a relationship between bookseller and client which in turns tells the bookseller which books might be a bigger crowd drawer.
• They grant generous sale splits for smaller publishers, as well as flexibility in stocking.
• They talk with their customers with regular e-mails, newsletters, and even phone trees, all of which saves an author tremendous stress in publicity efforts.
• They welcome diversity; for authors with controversial topics, independent bookstores are one of the few remaining town halls to debate topics.
Best of all? When you call the person at the independent bookstore to request a booking -- they actually return your call or e-mail.
So. Don't forget. Shop local. Give your thanks during this holiday season for this cornucopia of generosity: your independent bookstores.
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