Because book marketing should include schemes beyond techniques reserved for selling a box of cereal.
Tuesday, November 11, 2008
Some libraries like you more than others
Forgive Ms. Obie Joe's near-obsession with libraries as a market; it's just that, for many small publishers, libraries are rich Uncles for granting visibility and sales for your book.
Even though an author or publisher can connect the Acquisitions Editor for an library system, one can also move copies by contacting the sole Acquisition Editor or Head Librarian for a particular branch. Ms. Obie Joe thinks each branch has its own flair, and some might match your book more than others.
This morning, Ms. Obie Joe escaped the home office for the library's quiet. Of great distraction, though were the shelves of the new books. Dozens of photo narrative books. Like candy for Ms. Obie Joe's other obsession. Apparently the orderer at this branch loves photo narratives.
Sure thing Ms. Obie Joe will ferret the name of this fellow fanatic the next time Obie Joe Media represents a photo narrative book.
(photo by Rebecca Lepkoff, from Life on the Lower East Side, Princeton Architectural Press)
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