One of the more wonderful parts of generating content to connect with your audience -- via blogs, e-mail newsletters, podcasts and perhaps all of the above -- is the creativity to find new homes for the same content. Trading with other author blogs is one standard source, but Ms. Obie Joe counsels to find unconventional, or un-obvious (can that be a new word?), source:
• Bookstores blogs. In anticipation of her appearance at Book Passage bookstore in California, Meredith Norton (Lopsided: A Story About Breast Cancer) posted an entry not entirely relevant to her book, but very much so to Meredith's world view.
• Expert blogs: Given the specificity of his book's topic -- concierge medicine -- Dr. Steve Knope could easily jump from one blog on CM to another (and did). But given that CM is a response to the crisis with primary care, Knope found other places within expert blogs in primary care, nursing, senior health, etc.
More later...it's Friday, and the hours are once again outmatched by the tasks....
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