On one of those ridiculous hot days when brains are sodden, Ms. Obie Joe listened to campaign staffers worried about getting coverage of the next evening's rally.
"Send every newsroom a cake. Preferably sheet cake, with the time, date and place spelled out in perfect icing," said Ms. Obie Joe.
"Cake? What does cake have to do with moving them tomorrow?," said the earnest staffer.
Ms. Obie Joe, having worked in many a newspaper newsroom, knew the arrival of cake shook the staff awake. We'd descend upon the cake, curious or hungry, and before the knife sliced many pieces, you can bet a few of us knew the date, place and time (as picked up a copy of the news release).
True, the cake trick worked a bit more effectively for a nonprofit's event rather than a political event (maybe a bottle of whiskey would be better suited), but the truth is the same. Sweets are sweet.
At your next book signing, put out a bowl of candy -- make sure it's the good stuff, not the Dollar Store lead filled junk -- and watch as many more stop by to take a look at the book. Our advice may seem simple, but it's an extension of how each Author can approach any event: with an appreciation for the fans and those yet to be your fans.
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