In reading the hash tags from the first 140 characters conference, held this week in NYC, Ms. Obie Joe is struck by the possible over-enthusiasm for the Twitter as a building and disrupter in promotion campaigns.
Twitter works not because a new brain wiring distills our attention span into further squashed increments. Rather, Twitter works because, at its best, it provides a consistent stream of information, or with authors, observations that feed into a story. People leave 4,000 and counting congrats on dooce.com when the newest participant is born because her blog has reliably produced content for years.
Online is the fancy tool, but really, people, we keep returning to the same thing used for eons to transfer and translate information: the narrative.
"The fin de siècle/industrial revolution gave us stream of consciousness, the nuclear age gave us post-modernism, and now the information age has produced what? Writers need to experiment with narratives across media in the same way that alternate reality games have experimented with the video game." (@chapmanchapman Ryan Chapman, Macmillan Internet marketing manager)
Use Twitter -- absolutely -- but don't forget the story.
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