Saturday, September 26, 2009
Blackhatting your book on FaceBook
Technically, this could be another Tip from Mr. Obie Joe, but since it's just evil, perhaps not.
Tag the name of every one of your FaceBook friends on your book cover, and just like that, your book cover appears on hundreds of pages in FaceBook.
How cool! What little time needed on a nifty marketing technique.
Except -- leaving aside the possible revulsion your friends feel -- it's a get rich quick kind of promotion. If you're in the game of developing your career beyond one book, it's not a technique used for gathering an audience for keeps. Tagging doesn't cultivate your audience; other, more content-rich, individualistic techniques do.
Remember, most social media tools are only enhancements, not the thing. Use FaceBook to cultivate your already burgeoning audience (which probably got its start with your real-life F&F). FaceBook can't create your audience; only you can.
(The icon is from "booktag," a Shelfari type application in FaceBook, which might be a good way to build new FaceBook fans for your book.)