Thursday, October 8, 2009

TIP: Managing your Facebook popularity

In using Facebook as a publicity tool, many authors prefer to keep their publicity among their friends. Which is an admirable, but limited goal.

Keep your friends, and keep up the creative talk on your personal page, but also create a Fan page. An aside: there is a difference between Fan Page and a Group Page. Mr. Obie Joe is of the opinion a Fan Page might work best for a book, as membership is unrestricted. That said, authors should consider building a Group Page, because the discussions on these type of pages are more involved, and the chosen members more willing to help you with your viral marketing.

OK, here's what a Fan Page can do for you and your book(s):
• Manage, at a more professional level, those announcements distinct to your book.
• Expand your circle to include other Friends whose influence might help your book in different ways, and independent of whether they've your "friend." This would include reviewers, book clubs, libraries. Asking another Fan Page to join your Fan Page is easier than Friend2Friend.
• Increase the focus: on a Fan Page there's no talk of "OMG! I saw a bluebird." Instead, it's about you, and the book.
• Allows you to let almost everyone in. For the most part, the focus eliminates nonsense, and you don't have to worry if you do, or don't know, the new Fan.
asked you; on the other • Even though you might want to share the same info. from your Friend page to the Fan, it's best to keep the content feeds separate. Friends don't want to what strange Qs the bookclub had, your Fans would thrive on that tidbit.
(the pic is of Ms. Meyer, because she holds the record for the number of Fan and Group Pages)

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