Because book marketing should include schemes beyond techniques reserved for selling a box of cereal.
Saturday, October 10, 2009
Biting the hand
The good and bad about the latest throw-down over what is the new paradigm of book publicity is found on Huffington Post by Jonathan Fields, whose new book Career Renegade benefited from his techniques.
Best closing line: "There's a new world order in arena of buzz and it's called conversation."
Best comment: Left by Time correspondent and author, "Going on Leonard Lopate's radio show in an hour. I've decided to make book publicity a full-time career."
Worst use of comment section in article about clueless nature of publicists navigating online publicity: "Authors? Contact me!"
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