If every author has to have a web site, does every author have to blog?
For some authors, blogging leaves a bad taste. They don't want the hassle, or expectation that they will write fresh copy almost daily during their publicity push.
But, really, this kind of author can embrace blogging, albeit differently. The goal to keep the content fresh. Web sites make it a bit tough for the author to do that, as the content updates frequently have to go through the webmaster, or the person hired to develop the site.
Mr. Obie Joe is a big fan of using a blog format for an author web site. An author can still be quiet, and update only every once in a while, but when he/she does, the post can be done by them with ease. For your web site, consider using a WordPress or blogspot format. Make sure to hire a developer to customize it, because you'll want some training, and best of all, a blog/website design that highlights you and your book graphically.
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