Hate/Love Book Trailers

Mr. Obie Joe collectively, for he/she is more than one, have a hate/love relationship with book trailers. Most of them -- as in the majority -- are forgettable because:
• The production values are hideous. If it's not bad lighting or jittery editing, the music is muzak and the featured author uncoached.
• The story being told -- usually of why this author wrote the book -- lacks drama.
• There's no real point to it; the trailer introduces the author, talks about the book, and that's it.

Plus, if we see one more book trailer with shots of the author writing and thinking, well...

Then we saw this new trailer: www.chipkidd.com Chip, wonder man, we want you. We want you to design, write, promote a book for us anytime.

Now, note his book trailer says nothing really of relevance to the book or the man, but damn, if it doesn't make you want to buy the man. Uh, the book. Totally, the book.