So you're heading for a new town, ready to invite one and all to your book signing, lecture, appearance. If you're an online savvy author, you've been collecting e-mail addresses from friends and family, work colleagues, and fans. Now you're ready to send an e-mail blast.
There are several formats:
• Constant Contact: Preferable if you already use this for your monthly newsletter. Plus CC manages your e-mail lists wonderfully, making it easy to segregate by geography for an appearance. The templates can be a bit limiting to spice up, though.
• Evite: One of Mr. Obie Joe's favs for ease of use, Evite is great for one-time use. Which can be a problem, because Evite does not save your e-mail lists; how many times do you want to type in e-mail addresses?
• Word PDF: Make your own invite! Using a Word file, type in the particulars, add a .jpeg or two, and then save the file as one of two formats: 1) Mail PDF (under the Print function) or a regular Word document that you will cut and paste to a regular e-mail. Then use AddressBook to import the relevant e-mail list needed for the invite.
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