Unless the bookstore event could garner at least 100 people in the seats, the author refused to commit to the bookstore's reading and signing.
Hmm. The quick retort would point out that unless this author was a namebrand, chances were the attendance numbers were a gamble. But the author had a point: unless the resources were there to effectively market the event and author's name, what would be the point of an event? Each player has their part to shoot for that 100+ attendance reading:
The Bookstore:
• In store promotion
• Community notification via media, newsletters, etc.
• Regular reading series that would guarantee a base audience
The Publisher:
• Dollars for co-op advertising
• Shelf ads
• Postcards for placement next to cashier
• Publicist for booking media
The Author
• Friends & family call list, invitations sent out
• E-mail invitation to every community Author interacts with
• Availability to do any media
• A spectacular performance
Recently we negotiated with a powerful bookstore in Arizona who wanted a $250 fee before booking an author's event. Mr. Obie Joe understands the fee, but wonders a need for the fee if everyone did their part.
1 comment:
I think even if you do not have a lot of people come in to the bookstore specifically for your book signing the benefits are great. I have usually been placed near the front door with copies of my book piled high. If you can be freindly and catch people's eye as they pass by they usually will stop to meet you and possibly buy your book. Also the bookstore: as you said will do an
• In store promotion
• Community notification via media, newsletters, etc.
This is great publicity and every little bit helps... Great article with very practical points.
Charlotte McPherson
http://www.todayszaman.com/tz-web
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