In the next few days, we'll feature an interview with Kristopher B. Jones, owner of the nation's largest search engine optimization firm, pepperjamSEARCH.com (what a memorable name: spicy and sweet). Jones made an appearance at the BookExpo, and his advice for applying standard web SEO tools to book marketing were resonant, if not always understandable, given the newness of these concepts to the book world.
We wanted to share one thing he said: "An hour a day for SEO" keeps the orders from rolling away to other sites, other authors, other pursuits. Maximizing your site and Web presence is a continual, but not too taxing task. Just make sure you keep to it.
No comments:
Post a Comment