Especially when you've racked up several dozen bestsellers, as the seven authors on Squwak Radio have (www.squawkradio.com). These authors have sales, critical recognition, a fan base, and backing by major publishers.
Well, because blogging creates a community. An author does it for her own list, of course, but it also folds the author into a larger literary community.
Mr. Obie Joe loves their quote:
"To create intimacy between readers and authors. Booksellers have said that no particular advertising technique seems to give a book "legs" or send it up the bestseller lists because only the magic word-of-mouth influences sales. What better way to make sure readers know that our new books just hit the shelves than to create a community that stays with us, even when we don't have new releases?"