Not all online book promotion techniques are shiny and new. Mr. Obie Joe continues to be impressed with using discussion groups for connecting an author with a niche of readers. Our favorite are the discussion groups on Yahoo.
Navigating the search for which discussion groups match your author's book take a bit of finesse. Yahoo is a bit creaky in its filtering creativity and capability, so expect a bit of time wading through numerous groups that seem like advertisements rather than authentic conversations.
Which reminds us to remind you to make your participation authentic, too. Don't limit your participation to a jump about your book, and then gone. Engage in the conversation, start a topic, and respond.
And don't forget to include your signature line at the end of each post. Your name is the first line, your book's name the second line, and the third your web site and/or blog.
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