Mover of ideas Seth Goldin says yes. His last three books at various times, were given out gratis. Why? Perhaps to convert new readers for his line of thinking, but Ms. Obie Joe suspects the free run also rewards his long-time fans.
If you, or more likely, your publisher (an author who pirates his own work!) is squeamish about the free store, try one of these options:
• Before the final edition is completed, offer a free preview via an e-book format.
• Make elements of your book “go live.” Place podcasts of your interviews with your subjects, or in the case of a fiction title, put up a podcast of your thoughts on discovering a country road elemental to a plot twist.
• Go with a book trailer, with an offer to download a free chapter at the end of the trailer.
• Offer a free chapter, and with an offer for standard industry discount of 30% for complete book, in e-format or regular.
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