Because book marketing should include schemes beyond techniques reserved for selling a box of cereal.
Wednesday, December 31, 2008
TIP: Play poker, not Oprah
Got this from from Obie Joe fellow friend Max Nomad of Bohemian Griot Publishing. He saying what we've been saying about the old ideas about book promotion have got to change. As in, time to do the heavy lifting people.
"If it's any consolation, not too many publishers outside of the Top 10 publishing houses dedicate any time or effort trying to get on Oprah's book club list. Consider this:
• Since 1996, there have been 66 books to make Oprah's Book Club Book List. Even though that averages out to be about 5.5 books a year, it's actually closer to a couple of titles each year when you look at the entire list:
• According to RR Bowkers, there are about 275,000 new titles published each year.
• Do the Math.
To put it into perspective, the World Series of Poker currently hosts somewhere between 8500 and 10,000 players. Believe it or not, your chances of winning their multi-million dollar jackpot are much better.
I'm not saying to not make the attempt -- ahem -- just that you'd probably be better off dedicating your efforts to getting reviews like with the Midwest Book Review or the New York Times.''
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