Because book marketing should include schemes beyond techniques reserved for selling a box of cereal.
Sunday, December 14, 2008
TIP: How to be a good guest blogger
Sometimes, matters are spelled out with such detail you cannot avoid reading it. And printing out a copy to read in the car at red lights.
How to be a gracious guest...blogger, that is. The pioneer of online promotion, M.J. Rose (and oh look, is her latest book The Memoirist the hit it deserves to be?), features an excellent essay on a task you should be doing, which is be a guest blogger. So your name gets out there on more established blogs.
After you go to mjroseblog.typepad.com/buzz_balls_hype/, scroll down for the essay posted on Dec. 10.
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