In a recent interview on mediabistro.com, one of the top book publicists spoke about her effort to catch the attention of Oprah for her client's book on financial savvy.
In pitching the book, Heidi Krupp viewed the book as a vehicle for many other tasks.
One of the first steps is to polish your media presence. As in, how well do you speak, look and interact? In your budget for book promotion, consider throwing in $200 for a media coach. Outside major cities, you can find media coaches by calling your university's speech, theater, media departments. After the coaching, make sure to put together a demo tape. As Krupp noted, "To get on national broadcast television, you must have a very good tape. National shows won't consider having you on without a demo tape. It would be great to do something first in your local market."
Your appearances on local TV can serve as your demo tape, too.
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